Web analytics with a focus on action
Finding data that prompts actionable insights is central to web analytics. Analyzing data can be a waste of time if you only focus on 'vanity metrics,' which tell you how well (or poorly) things are going but don’t provide guidance on what needs to be changed on your website.
On the other hand, tools are invaluable when used to uncover what is working so you can replicate it, and what isn't working so you can fix it. On this page, we present a range of useful web analytics tools and explain how you can use them to inform decisions about changes to your website.
Page analysis
![[Translate to English:] Smileys](/fileadmin/ingen_mappe_valgt/GetFeedback_smileys2_sh.png)
Is your site user-friendly? When analyzing whether a page is user-friendly, it should always be evaluated in relation to the goals of your page. The more specific the goals, the better.
Behaviour maps
![[Translate to English:] Click maps med crazy egg](/fileadmin/_processed_/8/8/csm_webanalyse-crazy-egg_874eaf7f9e.jpg)
Behavior maps (click maps) provide you with a visual overview of what people are clicking on your pages. Use them to evaluate banners, buttons, menus, and other clickable elements.
Navigation analysis
![[Translate to English:] Treetesting og cardsorting](/fileadmin/images/Vejledninger/webanalyse-treetesting.jpg)
Users won't benefit much from great content on your site if they can't find it. There are many methods you can use to assess whether the navigation is working effectively.
User tests
![[Translate to English:] Brugertest](/fileadmin/_processed_/d/c/csm_webanalyse-brugertest_b6eea9861f.jpg)
Make it a habit to occasionally ask users for their feedback. They likely use the website differently than you do. Get assistance to make this process as effective as possible.
![[Translate to English:] Webanalyse med fokus på handling](/fileadmin/images/Vejledninger/webanalyse-au2.png)