When analyzing whether a page is user-friendly, it should always be considered in relation to a specific goal you have for the page. Why does the page even exist? If it’s an event page, the goal might be to get visitors to sign up. If it's a contact page, the aim could be to find the right contact details quickly without having to go through multiple transfers. And if it’s information about a master’s program, the goal might be to equip visitors with the knowledge to present the program to their manager during a performance review.
The more specific you can make the goal, the better. It is easier to measure if people have clicked on the sign-up button than to gauge if they generally feel informed.
A page can be fantastic, but if people never discover it, it doesn’t matter. Therefore, the first question you should ask yourself is whether the page is receiving the traffic it deserves. Use Siteimprove Analytics to check the number of page visits and compare it with similar pages.
If the page is not getting as much visibility as you think it has the potential for, there could be two main issues:
Consider the paths users have to access the page. For example, it could be through the menu or shortcuts from other pages. Are there too few navigation paths? Or do users not see the existing ones?
Find tools to analyze whether the navigation is working as intended
It’s not uncommon for more than 50% of traffic to a specific page to come from Google. Many people prefer to Google their way into a website's structure rather than navigating through a site’s menu. Therefore, it’s crucial that as many subpages as possible are discoverable on Google.
A qualitative assessment of whether the content on your page is good almost always requires feedback from users. The best tool for getting this feedback is user testing. Ask users for their opinions about the page in question and combine this with tasks they need to complete.
You should have a clear goal for your page. Therefore, you should also check if users are actually doing what you expect and hope for. Are they clicking the sign-up button or navigating to more information about the topic? Or are they simply closing the browser?
You can check this using Siteimprove. Here, you can find data about your visitors' behavior under the Analytics module, and you can use behaviour maps to get a visual overview of what people are clicking on your pages.