Using images and other graphic elements can often make a website appear more inviting.
Read here how focus fields can help you.
A focus field is a combination of an image and text. It appears as shown in the example above.
When using graphic elements on a page, you need to balance form and content. Does the graphic element serve a purpose for the user, or is it merely decorative? The page should be inviting, but users are typically there to find specific content.
When using a focus field at the top of the page, it may be a good idea to remove the page's heading/title, which often becomes redundant just above the focus field. You can do this in Edit page properties under the General tab by checking the Hide page heading box.
Focus fields are embedded like any other elements.